We remain profoundly convinced that your valued assistance to fulfill our mission, and which we trust is mutual, will result in a mutually rewarding and catalyst reaction to this noble cause.

Charles P. Steinmetz, the great electrical engineer, was once asked,

"What line of research will see the greatest development during the next fifty years?"

He replied, "I think the greatest discovery will be made along spiritual lines. Here is a force which history clearly teaches has been the greatest power in the development of men. Yet we have merely been playing with it and have never seriously studied it as we have the physical forces. Someday people will learn that material things do not bring happiness and are of little use in making men and women creative and powerful. The scientists of the world will turn their laboratories over to the study of G-d and prayer and the spiritual forces, which as yet have hardly been scratched. When this day comes, the world will see more advancement in one generation than it has seen in the past four."

The fundamental change will be a re-ordering of priorities. "Quality of Life" - the stuff that makes us human - will finally supersede profits (for business) and consumption (for "consumers") as the number one position. In the next stage of our evolution, humankind will turn its attention to clean water, air, trees, biodiversity, and people as the highest priorities.

Business plays a pivotal role. Many corporations have revenues and assets higher than the gross national product of many countries, and are as powerful, if not more so, than government. The role of business will change from thoughtless Industrial Age producer of endless products and profits for an unsustainably expanding population and economy to Environmental Age trader of services and products necessary to maintain a steady state balance for life on earth.

Completely new kinds of businesses are being spawned to solve the Industrial Age problems. Now that one of four people on earth doesn't have clean water to drink, a water recycling industry is emerging. Just as global warming is gathers steam "CO2 cleaning" companies are rising to the opportunity. Legions of new types of companies will be required to give birth to the coming hydrogen economy.

Industrial Age companies will re-invent themselves to take advantage of the infinite business potential of providing services and products that enhance life, rather than destroy it. Oil companies are beginning to see profits in selling renewable energy; car companies are getting closer to providing clean transportation. Steel, often thought of as the symbol of the Industrial Revolution, now carries a recycling symbol. More than half the steel produced today is made from scrap. Paper mills are moving from the forest to the cities, as they hone in on the source of abundant feedstock - scrap paper.

We want to change the world, one ethical idea at a time.